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by Gi= ni Graham Scott
The Venture Capital
Connection
Marketing Plan
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The Pl= an’s Main Purpose
•Create and market a Web site connecting entrepreneurs and business owners with venture capitalists
 •Develop a marketing
and promotional
campaign to bring
clients to the W= eb site.
•&#= 13;
•
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Competitive Advantages
of the Service
•Eas= e of making connections with VCs
•The only query service in this marketplace
•Provides expert assistance in writing
a query to gain VC interest
•Has an extensive regularly updated
database of 7000+VCs
•Tar= gets the queries for each business
–Industry and geographical preference
–Stage of funding and amount needed
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<= span style=3D'mso-special-format:bullet;color:#00FF99;mso-color-index:6;positio= n: absolute;left:-4.43%'>•
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The Venture Capital
Connection Website
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file:///C:/2299BC8E/VCMarketingPlan_files/slide0005.htm Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset="windows-1252" Slide 1
Web Site Content
•Provid= es a quick introduction to how the service works
•Explai= ns the main benefits
•Offers= a simple clear navigation
panel to the main pages.
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Web Site Style
•Designe= d to convey a sense of conservative elegance.
•Use of g= reen background to suggest money & finance.
•Logo wi= th letters over money symbol
to reinforce focus on connectin= g 
clients with venture capital.&#= 13;
•Simple = clear writing style and use
of bullet points to feature main points.
•
•
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