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Here are some highlights from the book.
From Chapter 1: A big benefit of party plan selling is you can be your own boss, set your own hours, and it's a fun way to meet and socialize with others.
From Chapter 2: About 80% of party plan selling companies have an MLM structure...The advantage of an MLM structure is that you can create a sales team and gain override commissions from the sales of people you bring into the team and the people they recruit.
From Chapter 3: The five basic steps of selling are attracting attention, maintaining interest, conveying conviction, stimulating desire, and making a successful close.
From Chapter 4: Look for a party plan product line and company where there's a good fit with you...The five major factors to consider in deciding what to do are you, your products, your company, the people you work with, and the market.
From Chapter 5: Start your assessment of the company by looking at its literature and website...Carefully review the company's marketing plan, particularly if it's a multi-level company...Take into consideration the people you'll be working with; you should like working with them.
From Chapter 6: Divide the market into a series of market segments and pick out the segments most interested in your product...After you distinguish different segments, prioritize them, so you market to those who will be most receptive to your product first.
From Chapter 7: Think about how the different benefits of your products or services appeal to different target groups... Seek advice from others on how to put on a good party and observe at parties to learn what to do.
From Chapter 8: Have a positive, success attitude so you stay enthusiastic and motivated. Develop the power of persistence and associate with positive, success oriented people.
From Chapter 9: Set up an inventory management system, so you can tell which items are moving and when it's time to get more...And make sure your business complies with all relevant legal requirements.
From Chapter 10: Use your target market list as a guide to come up with clubs and organizations to contact; then prioritize the groups to contact and adapt your approach...Create a leads sheet to help organize your prospects, and as it grows, put it on your computer to keep track.
From Chapter 11: Create a series of short pitches from 10 to 30 seconds which you can use to quickly pitch your product or service...To create the perfect pitch, practice, practice, practice.
From Chapter 12: It's ideal to get PR if you can interest a journalist or radio or TV broadcaster in your story...To get PR, use a press release or contact your local media with ideas for a story about what you are doing. Start with ads in a local newspaper or advertiser.
From Chapter 13: Carry your brochures and flyers with you, so you can readily hand them out when you have an opportunity... Make your materials eye-catching and attractive, so they will draw attention and look like a solid, professional organization is behind them.
From
Chapter 14:
And that's just the first half of the book. To learn more, you can get a copy of the book through your local bookstore, from Amazon, or at one of our events. |
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